Behavioural and Cultural Insights
The Behavioural and Cultural Insights (BCI) Unit works to advance the use of evidence-based approaches for understanding and addressing health behaviours. Our key areas of work relate to research, evidence, training and advocacy.
Technical information
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17 June 2026
Behavioural and cultural insights in the WHO European Region, 2023–2024: status and progress report
In 2022 Member States of the WHO European Region adopted a regional resolution on behavioural and cultural insights (BCI) with five strategic commitments...
27 April 2026
Role of the arts and culture in addressing the health impacts of climate change: Behavioural and Cultural...
Climate change is a growing public health emergency whose impacts extend beyond physical illness to mental, social and cultural well being. Technical solutions...
This case study explores the process and positive outcomes of piloting Immune Patrol, an innovative digital education package on vaccination and the immune...
26 February 2025
Behavioural and cultural insights at the WHO Regional Office for Europe: annual progress report 2024
This report highlights actions related to behavioral and cultural insights (BCI) undertaken by the WHO Regional Office for Europe in 2024. In...
